Fashion Flash Sale Responsive Site
Members-only flash sale company ideel asked me to consult with them to improve their first-time-visitor and membership sign-on experience. They wanted to cut back on visitor “bounce” and increase the rate of new member sign-ups for their site. I analyzed their collected data and made recommendations on how to reconfigure their signup and login experience. I was then asked to follow through with an improved interface design that would reflect their chicvibe.