Investopedia was looking to enhance and drive more engagement with our stock watchlist product on the markets channel with personalized stock recommendations. We teamed up with Validea, a service that provides predictive stock recommendations based on the trading styles of celebrity investors and gurus.
We created a new feature for our users that would analyze the stocks in their watchlist and match them with celebrity gurus and their investment strategies. The product would also recommend stocks to add to the user’s watchlist that fit their trading style.
The feature was a hit with users and drove up user watchlist engagement +53% within the first month.