There’s more to evaluating a company’s financial performance than just looking at P/E ratio. Each company has its own unique success metrics tied to its specific business model for achieving its strategic and operational goals. For Apple that may mean iPhone sales, and for Netflix it may mean number of subscribers.
Understanding key performance indicators has traditionally been the purview of fund managers and analysts, but would be a powerful tool for students and novice investors if made available on a public platform. As the core mission of Investopedia has always been to democratize financial education, it made perfect sense to be first in this space.